A Social Butterfly
To create an effective organic social media strategy for A. Smith Bowman Distillery, it was essential to understand the brand's core values and target audience. Given that A. Smith Bowman is Virginia's oldest and most award-winning distillery, I highlighted the brand's rich history, craftsmanship, and spirit's unique flavor profiles.
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Total social media rebrand! Strategic updates and overhaul from exclusive work highlights and birthday posts to include trending content and more engaging posts.
Based on this strategy, Madison+Main saw a 143% increase in website traffic (comparing June-September of the previous year).
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EXMAPLE SOCIAL MEDIA PLAYBOOK
Spearheaded the creation of Social Media Playbooks at my current agency.
Created a bargaining tool for RFPs and an additional line item in Marketing Plans and Proposals. It has changed the perception of social media strategy and creation at our agency for the better.
